The demand for WordPress developers has grown massively over the last decade. With more than 43% of all websites on the internet built using WordPress, the need for skilled developers continues to rise – especially in countries like India, the UAE, the US, and across Europe.
Whether you’re a beginner exploring web development or a business owner trying to understand developer pricing, one common question is:
“How much does a WordPress developer earn?”
In this detailed guide, we’ll explore salaries, freelance earnings, global rates, factors that affect income, and how developers can increase their earning potential.
WordPress Developer Salary in India (2025 Update)
WordPress developers in India earn based on experience, location, and skill level.
Beginner (0–2 years)
₹15,000 – ₹30,000 per month
(₹2.4 – ₹3.6 Lakh per year)
Mid-Level (2–5 years)
₹35,000 – ₹60,000 per month
(₹5 – ₹8 Lakh per year)
Experienced (5+ years)
₹70,000 – ₹1,20,000 per month
(₹10 – ₹15 Lakh per year)
Top-tier developer / Full-stack WordPress specialist
₹1,50,000+ per month
(Often working in premium agencies or international companies)
Cities like Kochi, Bangalore, Chennai, and Hyderabad offer the highest salaries due to strong IT ecosystems.
2. How Much Does a Freelance WordPress Developer Earn?
Freelancing offers significantly higher earning potential than full-time jobs — especially for developers with strong portfolios.
Freelance WordPress Developer Earnings:
Beginner Freelancer
₹15,000 – ₹40,000 per project
₹300 – ₹800 per hour
Mid-Level Freelancer
₹40,000 – ₹1,20,000 per project
₹800 – ₹2,500 per hour
Expert Freelance WordPress Developer
₹1,50,000 – ₹3,00,000+ per project
₹2,500 – ₹6,000 per hour
International Clients (UAE, US, UK)
$500 – $3,000+ per project
($25 – $70 per hour)
Developers who specialize in eCommerce, WooCommerce, custom themes, or SEO-driven websites earn the most.
3. What Affects a WordPress Developer’s Income?
Several factors influence how much a developer earns:
1. Skills & Specialization
- Developers with these skills earn more:
- Custom theme development
- WooCommerce setup & optimization
- Elementor/Bricks/Divi mastery
- SEO-friendly coding
- Speed optimization
- Custom API integrations
2. Portfolio Quality
Clients pay more for developers who show strong showcases, results, and live website examples.
3. Location & Market
Working with clients in the US, UAE, UK, or Europe pays significantly higher than local markets.
4. Freelancing vs Full-time Work
Freelancers can earn 2–5× more because they handle multiple clients and set their own pricing.
5. Communication & Client Handling Skills
This can increase earnings more than technical skills. Clear communication builds trust, leading to repeat work.
Earnings of WordPress Developers in Different Countries
Here’s the 2025 global earning overview:
United States
$55,000 – $120,000 per year
($30 – $70 per hour for freelancers)
United Kingdom
£28,000 – £60,000 per year
(£20 – £60 per hour freelance)
United Arab Emirates (UAE)
AED 6,000 – AED 20,000 per month
(Freelancers charge AED 100 – AED 300+ per hour)
Saudi Arabia & Qatar
SAR 5,000 – SAR 18,000 per month
(SAR 100 – SAR 300 hourly freelance)
Is WordPress Development a Good Career in 2025?
Absolutely – here’s why:
- WordPress powers 43% of the internet
- Every business needs a website
- Demand for eCommerce (WooCommerce) is rising
- Agencies, freelancers, and global clients constantly hire developers
- Low entry barrier + high income potential
Whether you work full-time or freelance, WordPress development offers one of the most flexible and scalable careers today.
Tips to Increase Your Earnings as a WordPress Developer
If you want to earn more, focus on these areas:
1. Learn Advanced Tools
Elementor Pro, Bricks Builder, WooCommerce, ACF, Crocoblock, Tailwind CSS, GSAP animations, etc.
2. Specialize Instead of Being “General”
Examples:
• WooCommerce developer
• WordPress speed optimization expert
• Elementor expert
• WordPress security specialist
• Custom theme developer
3. Build a Strong Portfolio Website
Clients trust developers with a clean, professional portfolio showcasing real projects.
4. Work With International Clients
Upwork, Fiverr, LinkedIn, and direct outreach can help you find high-paying clients.
5. Improve Soft Skills
Communication, reporting, and understanding client needs increase your value instantly.
Final Thoughts
So, how much does a WordPress developer earn?
The answer:
Anywhere from ₹3 Lakh to ₹20+ Lakh per year depending on skills, experience, and market.
Freelancers often earn even more by taking multiple projects and building long-term clients.
With the right skills and strategy, WordPress development can be one of the most rewarding careers – both creatively and financially.